Patrick Pittman

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Commercial and Branded Content

Like a lot of working writers these days, I've spent much of my time over the years working on commercial and branded content projects, in capacities of both creation and leadership. I was previously the Creative and Editorial Director of Totem, where I headed up a team of more than 30 delivering award-winning strategic content projects for major North American brands including Acura and GEICO.

The bulk of this work these days takes place over at No Media Co and Group of Humans, but I also engage directly with a small group of trusted clients. By its nature, most of this work does not appear with credits online, but here's a few pieces I've produced for key clients that I'm proud to link to. Feel free to reach out directly for a more comprehensive portfolio.

BBC StoryWorks

Reconnecting with yourself in Canadian luxury

Canadian luxury travel, for BBC and Lexus, from Fogo to Clayoquot.

BBC StoryWorks

Hurling and Hockey

For the BBC and Tourism Ireland, a fun historical and present day report on the links between hurling and hockey.

New York Times - T Brand

In Toronto, Architects Create Beauty Through Unruly Design

For T Brand Studio and the Dorchester Collection, a profile of the Toronto architecture firm Partisans.

Apex – The Acura Magazine

I developed Apex at Totem for Acura USA in collaboration with Michèle Champagne and a marvellous band of world-class editorial, design and photographic misfits.

As an adventure in next-generation magazine making and brand storytelling, Apex won the Ozzie for best new custom content magazine design in the 2016 Folio Awards, and was a finalist in other categories there as well as at the 2016 Content Marketing Awards.